Experiences
Fawlty Towers stage show to debut in May
“I’ve adapted three of my favourite episodes for the stage and written one huge finale,” said John Cleese.
Bluey activity trail coming to Kew Gardens and Wakehurst
‘Bluey at Kew is a highlight of this year’s springtime family offer,” said Paul Denton, Head of Visitor Programmes and Exhibitions at the Royal Botanic Gardens, Kew.
Bumble partners with adidas to launch ‘Gym Buddy’ feature
Bumble members can add the adidas Gym Buddy badge to their profile to let potential matches see their interest in fitness.
Blonde Sheep to steer licensing push for Spain’s Thyssen Bornemisza National Museum
“We aim to create high-quality products and integrate art into people’s daily lives,” said Natasha Dyson, founder and CEO at Blonde Sheep Licensing.
Hershey experiences on the way from Falcon’s Beyond
“Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” said Ernie Savo, President of The Hershey Licensing Company.
Taskmaster live experience in the works
Avalon has invited fans of the show to sign up to a mailing list for the attraction. If 100,000 people sign-up, the project will be green-lit.
View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum
Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.
Sofitel St James’s launches Smeg Afternoon Tea experience
‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.
Japan’s Super Nintendo World to expand with Donkey Kong Country area in 2024
“We are preparing a theme park experience that will once again awe the world,” said Universal Studios Japan’s President and CEO, J.L. Bonnier.
The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing
Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.