Experiences

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Paul Bufton – VP EMEA at Universal Products & Experiences – reveals what gives a scary movie brand potential.

“A shared commitment to design and creativity unite The Met and Eichholtz for this new collaboration,” said Josh Romm, Head of Global Licensing & Partnerships at The Met.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

“We look forward to displaying a whole range of eye-catching objects – some familiar, but many never seen before – to showcase the evolution of design across the decades of Barbie’s world,” said Design Museum CEO Tim Marlow.

“The Van Gogh Museum and The Pokémon Company have drawn on many years of educational expertise to create a special experience for children, their supervisors, and we hope many others at the Van Gogh Museum,” said Emilie Gordenker, General Director of the Van Gogh Museum.

Located among the hills of the Scottish Highlands, Shrek’s Swamp is described as ‘a stumpy, secluded haven fit for a solitude-seeking ogre’.

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.