experiential
Opinion
The Brand Radar: Aardman, Electric Gamebox and the evolving world of licensed live experiences
Start Licensing’s Ian Downes looks at the world of licensed live events – from farm trails and immersive experiences to exhibitions and interactive escape rooms.
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Popular Articles
"A dream project!": Studio Griggs' Stephanie Griggs on crafting a style guide for Wallace & Gromit: Vengeance Most Fowl
Hasbro's Evan Brooks takes us inside the design process on TRANSFORMERS – and reveals his most underrated creation!
Funko’s Director of Group Licensing & Retail Strategy, Lucy Salisbury, talks music, sport and more
Talking Brands: Why has TRANSFORMERS survived – and thrived – for 40 years?
Olivier Dumont – President of Hasbro Entertainment – on storytelling, filmmaker collaborations and TRANSFORMERS ONE
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