F1

“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.

“Offering something for everyone, Immerse LDN aspires to become a destination in its own right,” said ExCeL CEO Jeremy Rees.

“The scope of these deals highlights the global surge in popularity for motorsport brands, and especially a strong appetite amongst consumers to celebrate the F1 season,” said Victoria Whellans, Commercial Director at ASPIRE.