The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion

We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.

Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish

With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.

THG’s Jared Hawkmoon on designing apparel for new Disney+ show Loki

We caught up with the designer behind the range, THG’s Jared Hawkmoon, to find out more about his approach to bringing Loki into apparel.

LEGO launches LEGO adidas Originals Superstar sneaker set

“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

H&M launches collection in collaboration with cult Japanese brand TOGA

“With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,” said Yasuko Furuta, Founder and Creative Director of TOGA.

The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

Hasbro teams with Reebok for Nerf sneaker collection

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

The Opinionated Designer’s Emma Horton on the fashion industry’s evolving relationship with brands

We caught up with Emma to find out more about her approach to design – and why she feels the fashion industry’s perception of the licensing space is changing.

Crocs debuts limited edition collaboration with US DJ Diplo

“Working with a genuine brand fan in Diplo inspired a new level of creativity, including the first-ever celebrity take on the Classic Crocs Sandal with glowing Jibbitz charms that will help fans stand out even in the dark,” said Crocs’ Heidi Cooley.

Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.

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