Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

Freegun brings The Laughing Cow into underwear

“We still have plenty of other designs in mind and even other BEL SA brands to explore,” said Christophe Landais, Licensing Manager at Freegun’s parent company Textiss.

Prada partners with adidas for football boot collection

The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.

Uniqlo reveals UT Grand Prix winning designs

The themes for this year’s t-shirt design competition were Disney, Pixar, Star Wars and Marvel.

Fortnite enters cosmetics with Revolution Beauty

“We are appreciative of the opportunity to engage with this incredible gaming community that also values creative freedom and colour play,” said Sara Staniford, President of Revolution Beauty USA.

Toca Boca debuts DTC merchandise collection

“Our fans love our distinctive, colourful and collectible look and style and we see that they’re actively seeking ways to express this in their daily lives,” said Mathilda Engman, Head of Product at Toca Boca.

S.T. Dupont marks 100 years of the 24 Hours of Le Mans with luxury collection

“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.

Transport for London appoints IMG as its licensing agent

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

WildBrain welcomes A Leading Role, The Loyal Subjects and ONCH to Teletubbies licensee line-up

“It’s going to be another amazing year for our favourite colourful quartet,” said Elizabeth Litten Miller, VP of Franchise Strategy at WildBrain.

Cult Corner: What might fans of The Prisoner look for in newly licensed products?

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

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