Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

“It’s a partnership that brings out the best in both worlds”: Skechers’ design team on why TRANSFORMERS proved a natural fit

The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.

“It adds a bold pop of colour – and a 7cm height boost!”: Mattel’s Ruth Henriquez on Superga’s striking Barbie collection

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Superga takes us inside the development of its Barbie footwear collection

The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.

National Geographic and adidas TERREX debut Aurora Borealis-inspired collection

“We hope this 25-piece collection inspires adventure-seekers to get outdoors and experience the transformative benefits of nature,” said Nadia Svensson, Senior Product Director of BU Outdoor at adidas.

Federico San Martin – Sr. Global Head of Minecraft Consumer Products at Microsoft – on creativity, authenticity and what Suspicious Stew actually tastes like

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

Artist Lou Patrou on agents, apparel and the power of art brands

Artist Lou Patrou talks us through his accidental entrance into licensing.

Sesame Workshop’s Kerri Estreich on keeping authenticity at the core of Sesame Street’s Vans collaboration

Kerri Estreich – Senior Director of Licensing at Sesame Workshop – talks us through some of her favourite design details from Sesame’s recent Vans collaboration.

Kith launches A Bronx Tale anniversary apparel

The range – celebrating the film’s 30th anniversary – includes tees featuring poster artwork from the US, Germany and Japan.

Yell gets into perfume with Eau de Yellow Pages

“While the Yellow Pages have moved on, we knew we had to launch something to celebrate both its heritage and uniqueness,” said Sarah O’Rafferty, Head of Public Relations at Yell.

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