Fashion

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

“Demon Slayer has amassed a dedicated fanbase,” said Yosuke Kodaka, President of Aniplex of America, Inc.

“The brand has real depth, purpose and strong values, which are in alignment with what consumers are looking for,” said Becky Langer, Head of Commercial & Brand at The Point.1888.

The collection is set to release at select Foot Locker stores across Spain, the Netherlands, Germany, France, Italy, the UK and Belgium.

“This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris,” said Maya Rogers, CEO of Tetris.

“With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International.

The collection is available from April 27th

“We’re delighted to be working with this great brand on a range we are certain will be enormously popular,” said Elliott Matthews, Managing Director of Poetic Brands.

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.