Fashion
The Brands Untapped Magazine is available to read online now…
The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.
Karen Hewitt on what makes a brand right for Character.com
“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.
Hasbro’s Cat O’Brien on the purpose that propels the PEPPA PIG brand
Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.
Aniplex of America strikes Demon Slayer deals across footwear, apparel, toys and more
“Demon Slayer has amassed a dedicated fanbase,” said Yosuke Kodaka, President of Aniplex of America, Inc.
The Point.1888 welcomes Moomin partners across jewellery, apparel, magazines and phone accessories
“The brand has real depth, purpose and strong values, which are in alignment with what consumers are looking for,” said Becky Langer, Head of Commercial & Brand at The Point.1888.
Ground Up Footwear debuts Sesame Street sneaker collection
The collection is set to release at select Foot Locker stores across Spain, the Netherlands, Germany, France, Italy, the UK and Belgium.
Tetris teams with 7-Eleven for co-branded merch collection
“This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience Tetris,” said Maya Rogers, CEO of Tetris.
Pokémon brings baby-focused monpoké theme to new markets
“With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International.
Wacko Maria debuts latest Reservoir Dogs apparel collection
The collection is available from April 27th
Poetic Brands to bring Usborne’s That’s Not My… into apparel, footwear and luggage
“We’re delighted to be working with this great brand on a range we are certain will be enormously popular,” said Elliott Matthews, Managing Director of Poetic Brands.