Fashion
Loyalty Brand Products launches Norman Rockwell accessory collection
The range spans neckties, scarves, cufflinks and pocket squares featuring Rockwell’s art.
Kappa debuts 24 Hours of Le Mans collection
Prices range from €30 for a t-shirt to €190 for a Robe Giovani jacket.
Hasbro marks 40 years of Pound Puppies with Loungefly collection
The collection includes a backpack with a front zipped pocket resembling a chocolate brown Pound Puppy.
Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection
The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.
IMG to helm global licensing push for McDonald’s
“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.
Perpetual Licensing to expand Trader Vic’s into apparel, home décor and more
“Drinks, food, and hospitality has been the focus for 90 years and now we will expand the brand and be the world-wide leader in Tiki-Lifestyle,” said Rhett Rosen, CEO of Trader Vic’s Hospitality Group.
All3Media International secured fresh apparel deals for The Traitors
“These collaborations will allow fans to immerse themselves – and their wardrobes – in some of The Traitors most iconic looks,” said Jason Easy, VP Licensing at All3Media.
The Brands Untapped Magazine is available to read online now…
The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.
Karen Hewitt on what makes a brand right for Character.com
“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.
Hasbro’s Cat O’Brien on the purpose that propels the PEPPA PIG brand
Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.