S.T. Dupont marks 100 years of the 24 Hours of Le Mans with luxury collection

“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.

Transport for London appoints IMG as its licensing agent

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

WildBrain welcomes A Leading Role, The Loyal Subjects and ONCH to Teletubbies licensee line-up

“It’s going to be another amazing year for our favourite colourful quartet,” said Elizabeth Litten Miller, VP of Franchise Strategy at WildBrain.

Cult Corner: What might fans of The Prisoner look for in newly licensed products?

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

Percival launches Seinfeld apparel collection

The range includes pieces inspired by the styles of Jerry, Kramer and George.

Nominations now open for Brands Untapped 100: 2023 Edition

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

IMG to helm consumer products push for Toikido’s Piñata Smashlings

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

PUMA to launch Formula 1 apparel, footwear and accessories

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between,” said Stefano Domenicali, President and CEO of Formula 1.

Kith celebrates 40th anniversary of Return of the Jedi with apparel, accessories and homewares

The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

A24 enters sleepwear with Beau is Afraid pyjamas

The grey satin chiffon pyjama set comes embroidered with ‘Beau’ on the pocket, matching what Joaquin Phoenix’s character wears in the film.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.