Fashion

What lets Loungefly amaze its fans? In conversation with Rich Smith – VP of Global Sales…

“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world,” said Nicolas Loufrani, CEO of The Smiley Company.

“There is immense potential to bring Henry’s inspiring story and beautiful designs into a wider array of product categories,” said Ian Wickham, Director of Licensing Link Europe.

The collection consists of a soft pink Glinda-inspired rose and an emerald green Elphaba-inspired rose.

Elicia Hicks – Buyer at My 1st Years – discusses what she looks for in a brand collaboration.

“We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail,” said Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain.

The 34-piece dual-gender collection is inspired by archival Disney graphics.

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

“Our relationship has always delivered timeless and classic pieces”: Fabiola Torres, Chief Marketing Officer at Gap, and Carrie Matson, VP, Marketing Strategy NA at Disney discuss the key to successful fashion collaborations.

William Lamb Group’s Head of Licensing Sandra Vanstan, Senior Designer and Account Manager Ruth Evans and Designer Emily Bean talk design trends, innovation and retail opportunities.