Fashion

Jason Easy, VP of Licensing at All3Media International, talks us through the company’s slate of IP – and reveals why 2025 is shaping up to be “The Year of the Traitor”.

“Oris’ empowering messages and uplifting art are perfect for celebrating Women’s History Month and all year long,” said Samira Henley, Vice President of Jewel Branding and Licensing Inc.

“With American Tourister, it was love at first sight,” said Vanessa Grande, Area Licensing Manager at Perfetti Van Melle.

The Chuck 70 silhouettes feature moulded faceted stars on the Chuck patch in a nod to D20 dice.

Areas of interest for the ‘athleisure’ brand includes apparel, accessories, health and beauty, nutrition and more.

“These important additions to the licensing campaign fuel the growing popularity of the brand and fans’ desire to share their love of all things Magic Mixes,” said Lucy Wynn-Jones, Licensing Director at Moose Toys.

The ‘El Duderino’ shoe boasts a ‘rug design’ inspired by the film.

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

“These partnerships represent a significant step forward for SCOUT, and we look forward to bringing their unique vision to new audiences,” said Julie Newman, Jewel CEO and Founder.

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.