Jack Daniel’s debuts fashion collaborations to mark the launch of its Classic Remix initiative

The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.

Brands and the shopping experience

KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.

Mattel celebrates Ken’s 60th anniversary with Berluti collaboration

Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.

Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics

Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.

The Brand Radar: Volkswagen, Gorenje and the creativity driving car brands forward in licensing

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.

Fashion designer Lucy Saunders on the nautical inspirations behind her MTV apparel collection

We caught up with Lucy to find out more about the design process behind her MTV range, what the brand means to her – and the other licences she’d love to design for.

Lucy Saunders wins MTV’s Music Meets Fashion design competition

Fashion design graduate Lucy showcased her winning collection at London Fashion Week and her MTV range is now available to buy at River Island.

“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.

Samira Henley on Jewel Branding’s clients, IP and upcoming showcase

Jewel Branding’s VP of Brand Licensing, Samira Henley, on standing out, selling out and staying creative

“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

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