Fashion

The regional Skechers design and marketing team talks us through their collaboration with Hasbro on a new TRANSFORMERS collection.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

The team at Superga on how diving into the Barbie archives helped inform its latest collaboration.

“We hope this 25-piece collection inspires adventure-seekers to get outdoors and experience the transformative benefits of nature,” said Nadia Svensson, Senior Product Director of BU Outdoor at adidas.

Sr. Global Head of Minecraft Consumer Products at Microsoft, Federico San Martin on creativity, authenticity and what Suspicious Stew actually tastes like.

Artist Lou Patrou talks us through his accidental entrance into licensing.

Kerri Estreich – Senior Director of Licensing at Sesame Workshop – talks us through some of her favourite design details from Sesame’s recent Vans collaboration.

The range – celebrating the film’s 30th anniversary – includes tees featuring poster artwork from the US, Germany and Japan.

“While the Yellow Pages have moved on, we knew we had to launch something to celebrate both its heritage and uniqueness,” said Sarah O’Rafferty, Head of Public Relations at Yell.

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.