adidas reimagines clubs’ third kits into streetwear for LFSTLR collection

“We wanted to challenge and redefine the traditional concept of a replica jersey and tap into current streetwear trends,” said Sam Handy, Vice President Product and Design, adidas Football.

A24 teams with Craighill for Talk to Me ‘party hand’

In the film, the ceramic hand is used to communicate with the dead ­­­– but this one doubles as an incense burner.

Merrell to launch Jeep hiking boot next month

“The Jeep brand has a loyal fan base similar to Merrell – and these boots have on-and-off-road capability for you to navigate any journey with confidence,” said Merrell’s Senior Director of Brand Marketing, Lindsey Lindemulder.

Bobby Abley readies Transformers capsule collection

“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.

BRZRKR has “all the ingredients to become the next big comic universe”, says IMG

IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

London Zoo makes licensing debut with Metrostar

“All profits from sales of brand licensed products will support London Zoo, ZSL and our work across the world to bring wildlife back from the brink of extinction,” said Lee Duffy, London Zoo’s Head of Commercial.

WildBrain CPLG’s ASPIRE division welcomes Columbia University and University of Cambridge to its portfolio

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

Licensing Link to helm fresh product push for Haynes Group

“We recognise the immense potential of brands with heritage in the licensing industry and look forward to collaborating with the talented team at Haynes to unlock new opportunities,” said Chris Taday, Co-founder and Director of Licensing Link Europe.

MORI partners with Hasbro for Peppa Pig daywear and sleepwear

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

Rubies launches official The Traitors cloaks

“With Halloween just around the corner, Christmas coming and The Traitors set to return soon, the cloaks have arrived at the perfect moment,” said Jane Sharp, VP Licensing at All3Media International.

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