Fashion

“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.

The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.

“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.

In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.