Fashion

“Consumers are now wearing art in a truly unprecedented way,” said Brieane Olson, Chief Executive Officer at Pacsun.

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Meghan Cole, Head of Retail at Shakespeare’s Globe, talks to us about favouring bold designs over a ‘ye olde worlde’ style.

“College football is back and what better way to celebrate than by giving students and fans the chance to sport their school colours through an iconic shoe like the Rivalry,” said Jeanne Schneider, director of NCAA marketing and licensing at adidas.

The two-week long Champions Tour sees esports teams battle it out to be crowned the global champion of Riot’s Valorant game.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

‘With this new collection, children will enjoy falling asleep wearing designs featuring their favourite toy animal friends,’ said UNIQLO.

“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics,” said Hype’s Chief Operating Officer, Mike Thompson.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.