The Brand Radar: RNLI, Finisterre and how licensing supports fundraising

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

David Zatchij, Digital Director at Park Agencies, discusses the appeal of apparel inspired by The Godfather

What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!

Kylie Cosmetics debuts Batman beauty collection

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

Jordan Brand embarks on first Africa-based collaboration with Shelflife

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

Footwear designer Chris Hill on creating shoes for brands like Tom & Jerry, Alien and Jurassic Park

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.

Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred

Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.

CAA Brand Management’s Richard Loveless discusses the importance of embracing a fan mindset

Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.

Warner Bros details expansive consumer products slate for Black Adam

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

WildBrain CPLG’s ASPIRE arm to helm licensing push for Lyle & Scott

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

Jewel to bring artist and poet Amber Vittoria into categories like apparel, accessories and home décor

“We’ve been long-time fans of Amber and her bold, colourful and modern designs,” said Beth Hooker, VP Licensing at Jewel.

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