Fashion

The latest slate of anniversary partners also includes NAME IT, From Future and Leblon Delienne.

Participating artists in the ‘Artist Series Collection’ includes Halim A. Flowers, Yuko Shimizu and Ngadi Smart.

“We’re incredibly grateful to Fred Perry and to every single person who has bought and treasured items from the Amy Winehouse collection,” said Jane Winehouse, Co-founder & Managing Trustee of the Amy Winehouse Foundation.

Featuring playful doodle designs, drop two of the PUMA x SpongeBob collaboration spans both footwear and apparel.

“I’m really excited to release our first three-way collaboration,” said Ross Lydon, Head of Menswear Design at H&M.

Rich Smith – VP of Sales at Loungefly – discusses the company’s detail-driven approach to going above and beyond with licensed backpacks, wallets and accessories.

“This venture enables us to continue to bring Van Gogh’s artwork to life in a tangible manner, while also emphasising a dedication to conserving our planet,” said Chris Taday Co-Founder of Licensing Link Europe Limited.

As a nod to the Uncanny X-Men trading cards, customers won’t know which colourway they’ve bought until they remove the tearaway seal on the shoebox.

The deadline for nominations is Friday, July 28th.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.