Fashion

The collection includes a limited-edition transformative lip tint that transforms from an emerald green to pink upon contact with lips.

“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group.

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.

The range includes Mystery Inc-inspired heels, as well as ‘Creepy Corridor’ boots with doors that open to reveal different monsters.

The partnerships expand the property into categories like apparel, games and puzzles.

Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.

What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!

The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).

Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.

Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.