Fashion

Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.

The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.

“Our partnership with ASPIRE is a huge step forward for our brand, within product licensing but also more generally,” said Ben Gunn, Brand Director at Lyle & Scott.

“We’ve been long-time fans of Amber and her bold, colourful and modern designs,” said Beth Hooker, VP Licensing at Jewel.

The design of the James Bond egg will boast the most technically advanced opening mechanism that Fabergé has ever produced.

“It was such an honour to put our own spin on such an iconic shoe in collaboration with our longstanding tailoring partner Manchester United,’ said Paul Smith.

‘This is our way of celebrating the incomparable show and all the delightfully bizarre and scary characters – looking at you, Bob – of the original line-up,’ read a statement from Dedicated.

“Our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.

“My first experience with fashion was dressing a Barbie doll and collaborating with them on a full collection will definitely be the highlight of my career,” said Sabaji.

Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.