From catwalks to construction sites: Caterpillar’s Kenny Beaupre and Lesley Godby on the team’s strategic approach to brand extensions

Caterpillar’s Kenny Beaupre and Lesley Godby shed light on how the B2B brand has made the successful leap into consumer products.

PatPat designer Sandi Graham on Paw Patrol apparel – and dressing kids like kids

With ranges that include Smurfs and Care Bears, designer Sandi Graham explains why PAW Patrol is a great fit for PatPat

WildBrain’s Tanya Mann on supporting Pride Month with Teletubbies’ first ever adult fashion collection

We caught up with Tanya Mann, Global Brand Creative at WildBrain, to learn more about the design of the range – and what made Teletubbies a perfect fit for Pride.

The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion

We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.

Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish

With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.

THG’s Jared Hawkmoon on designing apparel for new Disney+ show Loki

We caught up with the designer behind the range, THG’s Jared Hawkmoon, to find out more about his approach to bringing Loki into apparel.

LEGO launches LEGO adidas Originals Superstar sneaker set

“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

H&M launches collection in collaboration with cult Japanese brand TOGA

“With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,” said Yasuko Furuta, Founder and Creative Director of TOGA.

The Opinionated Designer: Art becomes fashion, fashion becomes art…

The Opinionated Designer’s Emma Horton looks at how artists – both well-known icons and more niche names – are making waves in the fashion sector.

Hasbro teams with Reebok for Nerf sneaker collection

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

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