NFL’s Origins programme is designed to highlight London designers and the communities they support.
This marks the latest licensed launch for the firm, following recent collections for brands like Jaws, Miami Vice and Looney Tunes.
Apparel from adidas will also be seen being worn by the citizens of Marvel’s New York in the game.
The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.
“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.
Each pair of calf socks features a Pixar duo – with one character gracing each sock.
Or pick up a physical copy at BLE from the Brands Untapped booth at E174
“As an avid collector of classic comics, I have seen the value and love heaped onto these girls’ titles,” said Jude Coram, Founder and Designer at Apparel of Laughs.
WildBrain’s Elizabeth Litten Miller on sparking joy – and conversation – with KOI’s Teletubbies footwear
Elizabeth Litten Miller – WildBrain’s Vice President of Franchise Strategy – on why fashion remains at the heart of the Teletubbies brand.
The team at DUKE + DEXTER tell us why respect, taste and authenticity are key to any successful brand collaboration.