Fashion

The hand soaps will ‘combine the colourful, iconic colours of Crayola with mood boosting fragrances from Scent Theory’.

PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.

“The Pinata Smashlings IP is gaining pace – and quickly,” said Toikido CCO Will Ochoa.

“The newest apparel and accessory partnerships Tinderbox have brought to Atari will add to our brand’s accelerating momentum,” said Casandra Brown, Director of Licensing at Atari.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer,” said Jamie Salter, Founder, Chairman and CEO of Authentic.

“Art-inspired apparel provides an unmatched opportunity for creative expression through personal style,” said Josh Romm, Head of Licensing & Partnerships at The Met.

“As we head into Licensing Expo, we’re excited to have such high-quality partners on board across our brands,” said Brian Tyrrell, General Manager of Cartoon Saloon Brand Development.

“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.

Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.