Fashion
Products of Change launches “game-changing” POC Industry Framework resource
The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.
Authentic Brands Group bolsters lifestyle portfolio with Hunter acquisition
We are excited to finalise the acquisition of Hunter, an original footwear and outerwear pioneer,” said Jamie Salter, Founder, Chairman and CEO of Authentic.
Pacsun debuts third collection with The Metropolitan Museum of Art
“Art-inspired apparel provides an unmatched opportunity for creative expression through personal style,” said Josh Romm, Head of Licensing & Partnerships at The Met.
Cartoon Saloon secures raft of deals for Puffin Rock, My Father’s Dragon and its Irish Folklore Trilogy
“As we head into Licensing Expo, we’re excited to have such high-quality partners on board across our brands,” said Brian Tyrrell, General Manager of Cartoon Saloon Brand Development.
Banila Co launches Chupa Chups cosmetics
“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.
“Don’t break the model; enhance the idea”: Megan Buettner – Head of Consumer Products at Tetris – on keeping the brand fresh, joyful and relevant
Tetris’ Megan Buettner on how a background in design shapes her approach to brand licensing.
From ‘Hard Drops’ to Tetrimino twists: Fluid’s Stacey Bates-McCue on crafting a style guide celebrating 40 years of Tetris
Stacey Bates-McCue – Creative Director at Fluid Design – discusses creativity, Tetris easter eggs and her love of licensing.
Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?
James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.
Freegun brings The Laughing Cow into underwear
“We still have plenty of other designs in mind and even other BEL SA brands to explore,” said Christophe Landais, Licensing Manager at Freegun’s parent company Textiss.
Prada partners with adidas for football boot collection
The range ‘combines the sophisticated codes of Prada with high-performance football technologies unique to adidas’.