Fashion

“Skilful design and premium quality were key to the collaboration, underpinned by a shared passion for celebrating heritage,” said Jack Wanstall, Senior Licensing Manager at the Royal Armouries.

“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.

The launch marks the first ever brand collaboration for M&S’ sweets brand.

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

The design of the collection has a ‘playful-meets-preppy’ style.

Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.

Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.

“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.

The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.