Pura debuts The Met fragrance collection

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

Kojima Productions teams with Gresham Blake for Death Stranding clothing collection

“The endless creativity that goes into game design provided the freedom to have fun with a collection that is an otherworldly take on our usual tailoring,” said Gresham Blake.

Warner Bros Discovery details expansive slate celebrating studio’s 100th anniversary

“We are thrilled to be part of Warner Bros.’ storied legacy and to bring these commemorative products and experiences to our fans around the world,” said Pam Lifford, President of Warner Bros. Discovery Global Brands and Experiences.

Authentic Brands Group readies Boardriders acquisition

“Under Authentic’s ownership, Boardriders will be uniquely positioned to expand the reach of our iconic brands to millions of consumers,” said Arne Arens, CEO of Boardriders.

The B&LLAs 2023 finalists revealed

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

Poetic Brands to launch Atari apparel, accessories and homewares

“This is such an exciting opportunity for us to work with one of the most recognisable gaming brands in the industry,” said Elliott Matthews, Managing Director of Poetic Brands.

adidas and BAPE mark 20 years of collaboration with five new drops

The anniversary line-up kicks off with a fresh take on the Campus 80s sneaker.

Lush launches Super Mario bath bombs, soaps and shower gels

The limited-edition range includes a 2-in-1 Question Block bath bomb that contains surprise soapy ‘power ups’.

Rock the Bells debuts co-branded partnership with Ol’ Dirty Bastard

“We’re honoured to be partnering with his Estate on this collection and look forward to our continued collaboration,” said Rich Morris, vice president of global commerce for Rock The Bells.

Moomins get the Stan Smith treatment in new adidas collaboration

“This collaboration perfectly captures the adventurous spirit which the Moomins are known and loved for,” said Roleff Kråkström, Managing Director of Moomin Characters.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.