Fashion

“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.

Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.

The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.

Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.

Gabriel Zandomênico – CEO and Co-founder of Oficina Reserva – discusses creativity, future collabs and the appeal of Peaky Blinders.

“Our partnership represents a completely fresh take on the Ralph Lauren brand – designing for the metaverse first – that is thoroughly focused on the future,” said David Lauren, Chief Branding and Innovation Officer at Ralph Lauren.

The collection includes a limited-edition transformative lip tint that transforms from an emerald green to pink upon contact with lips.

“Velvety smooth DNA is something that is important to Juicy Couture and KRAFT Real Mayo, making this partnership an unexpected yet natural fit,” said Bailey Schaefer, Senior Manager of Brand Partnerships at Authentic Brands Group.

“Our capsule collection and exclusive in-game content bridges the digital and physical worlds through a celebration of adventure, exploration and self-expression,’ says Kayleen Walters, Head of Franchise Development at Mojang Studios.