Fashion
Irregular Choice debuts Scooby-Doo shoes, bags and accessories
The range includes Mystery Inc-inspired heels, as well as ‘Creepy Corridor’ boots with doors that open to reveal different monsters.
Go! Toys and Games, Trevco and USAopoly ready Wimpy Kid launches
The partnerships expand the property into categories like apparel, games and puzzles.
The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
David Zatchij, Digital Director at Park Agencies, discusses the appeal of apparel inspired by The Godfather
What drove the creation of a new range of The Godfather apparel from Park Agencies? David Zatchij tells all!
Kylie Cosmetics debuts Batman beauty collection
The pressed powder palette includes Batman-inspired shades like Riddle Me This (army green), Comic (vibrant yellow) and The Joker (cream with a pink and gold shimmer).
Jordan Brand embarks on first Africa-based collaboration with Shelflife
Shelflife is one of South Africa’s leading sneaker and streetwear stores, and the design is rooted in the brand’s street art origins.
Footwear designer Chris Hill on creating shoes for brands like Tom & Jerry, Alien and Jurassic Park
Chris Hill on why licensed footwear collections need to span the ‘mild to wild’ spectrum when it comes to design.
Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred
Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.
CAA Brand Management’s Richard Loveless discusses the importance of embracing a fan mindset
Richard Loveless – Design Director at CAA Brand Management – on why a brand’s style guide only restricts creativity if you let it.
Warner Bros details expansive consumer products slate for Black Adam
The range includes performance wear from Under Armour, toys from Spin Master and drinks from ZOA Energy.