Fashion

The launch marks the first ever brand collaboration for M&S’ sweets brand.

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

The design of the collection has a ‘playful-meets-preppy’ style.

Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.

Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.

“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.

The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.