Fashion

“This collaboration is exactly what Born to License is all about – making licensing accessible and guiding brands through the complexities of the process to create something truly special,” said David Born, Founder and CEO of Born to License.

Tracy Lehnen, Director of Product Marketing at RG Barry, talks us through Dearfoams’ first licensed collaboration – a MONOPOLY partnership.

“The breadth of their assets presents an extraordinary opportunity to create unique and engaging merchandise ranges,” said Chris Taday and Ian Wickham, Co-Founders of Licensing Link Europe.

“2025 is a milestone year for Mr Bean,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family.

The collection spans swimsuits, t-shirts, shorts and more in a contemporary Mickey Mouse print.

“Dsquared2 understand KISS’s unique place in the global story of rock and roll, while recognising how to add a modern twist to some of the most recognisable imagery in pop culture history,” said Jon Spalding, Pophouse Entertainment’s Commercial Director.

“The original Smiley logo and the Adidas trefoil and three stripes are some of the most iconic and famous logos in the world,” said Nicolas Loufrani, CEO at The Smiley Company.

“Ceci’s sophisticated and fashion-forward aesthetic, combined with her incredible talent and global influence, make her a natural fit for licensing,” said Julie Newman, Founder and CEO of Jewel.

“We wanted to capture the fun, competitive spirit of the game,” said Loungefly’s VP of Creative & Development, Jessica Hardy.

The campaign includes launches from Hasbro, LEGO, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more.