Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Wilde & Harte debuts Royal Armouries razors

“Skilful design and premium quality were key to the collaboration, underpinned by a shared passion for celebrating heritage,” said Jack Wanstall, Senior Licensing Manager at the Royal Armouries.

GUESS to launch Corto Maltese menswear collection in 2023

“Corto Maltese was chosen for this capsule because he reflects the alluring and adventurous spirit of GUESS,” said Paul Marciano, Chief Creative Officer of GUESS.

Marks and Spencer teams with Nails Inc for Percy Pig scented nail polish

The launch marks the first ever brand collaboration for M&S’ sweets brand.

The Brand Radar: Rampley & Co, The Ashmolean Museum and story-led licensing in the heritage sector

Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.

Marc Sach on his licensing journey with Fuzzballs – and the importance of a fan-first approach

Fuzzballs Director Marc Sach on his tough early conversations in licensing and the advice he’d give new brands.

Tommy Hilfiger debuts Miffy collaboration

The design of the collection has a ‘playful-meets-preppy’ style.

Lisle Licensing secures apparel and dress-up partners for Rainbow’s Pinocchio and Friends

Fashion UK are on board to create apparel, while Smiffy’s will debut a dress-up range based on the popular CBeebies show.

Holly Marler – Creative Director at Cath Kidston – on the colour and character of the brand’s Care Bears collaboration

Creative Director Holly Marler discusses what a brand needs in order to mesh well with Cath Kidston’s aesthetic.

Fabergé debuts Game of Thrones jewellery collection

“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.