Fashion

Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.

Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.

“Through our partnership with Fossil, trainers can enjoy original and elevated pieces that let them express their fandom through fashion,” said Cindy Ruppenthal, senior director of ecommerce at The Pokémon Company International.

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

“We are delighted to have imaginative and unique new products from best-in-class partners hitting retail shelves over the next 12 months as we approach the 50th anniversary celebration of Cars and Trucks and Things That Go,” said Rachel Bader, Director of Licensing at Random House Children’s Books

“Battersea’s licensing programme is going from strength to strength,” said Gabbi Langdorf, Senior International and Brand Manager at The Point.1888.

“The strength of the Atari brand and its long list of iconic games creates a real opportunity to create exciting and innovative consumer products for Atari fans,” said Tinderbox’s Dave Tovey.

David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.

Helen Self – Manager for Consumer Product Design EMEA at Mattel – on why Barbie is an inspiring brand to design for.

Ben Cox and Vojtech Dvorak from the creative studio Fraktal discuss inspiration, the metaverse and design heroes.