Spirit Halloween teams with PepsiCo for MTN DEW costumes

“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.

The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing

With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.

Brazilian menswear brand Oficina Reserva launches Peaky Blinders collection

Marks the first official Peaky Blinders clothing line to launch in Brazil.

Tinderbox’s Dave Tovey on crafting creative collaborations for gaming brands like Xbox, Halo and Sea of Thieves

Dave Tovey – AVP of Brand Management and Head of Digital Representation at Beanstalk’s Tinderbox arm – discusses fandom, creativity and left-field licensing.

Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

Simon Kay on bringing retro gaming brands like Sensible Soccer and Xenon into apparel with Seven Squared

Seven Squared’s Simon Kay discusses the appeal of classic gaming brands – and how some of his range benefits the Safe In Our World charity.

Warner Bros Discovery marks Friends Fan Week with RSVLTS shirts, Loungefly bags and Clue: Friends

The WB Shop is also launching new Friends products, including apparel, accessories, and home goods.

Motul partners with Depancel for Pista 24 Motul Edition watch

“The Pista 24 Motul Edition is not only a stunningly designed watch; it truly reflects the technical excellence associated with motor sports,” said Motul’s licensing specialist Laurent Taieb.

Erin Zipperle discusses the design and launch of Rollacrit’s CATAN merchandise

Why golden fields and lush forests mean so much to Rollacrit’s CEO, Erin Zipperle

Poetic Brands teams with ASOS for Pokémon apparel collection

“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.