Fashion
Bremont teams with Gilbert to launch rubber watch strap made from England Rugby Ball material
“It has been a real pleasure working on this project with the team at Bremont, and bringing to life our famous rugby balls in a brand new and unique way,” said said Gary Edmunds, Senior Marketing & Partnership Lead at Gilbert Rugby.
Cath Kidston readies Peter Rabbit anniversary collection
“It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure,” said Holly Marler, Creative Director of Cath Kidston.
Kith to mark 60 years of Spider-Man with apparel, pop-up shop and comic book
“Our goal was to kick-off his 60th anniversary with a collaboration that captured Spider-Man’s timeless and effortlessly cool DNA; we couldn’t think of a better partner than Kith to deliver on this through their creative lens,” said Paul Gitter, SVP at Marvel Consumer Products.
Herschel Supply launches The Simpsons bags, headwear and accessories
The range features prints inspired by each member of The Simpsons family – as well as one focused on Duff Beer.
Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee
Alexander Thieme – Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.
Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference
Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.
Sperry teams with NBCUniversal for Jaws footwear collection
The shark itself is represented in a boat shoe that has a teeth-inspired outsole.
Samira Henley on amplifying the voices of diverse creators with Jewel Branding’s Artist Series initiative
Jewel Branding’s Samira Henley reveals the three things they look for in new artists.
Smart Design Studio’s Nic Davies on good briefs, bold graphics and industry evolutions
Smart Design Studio’s Nic Davies discusses her ‘slowing down to speed up’ approach to projects.
License This! winner Sophie Jonas-Hill strikes t-shirt deal with Trade Mark Products and HMV
Sophie’s Dead Time Stories designs feature dark twists on fairy tale characters, with the t-shirts set to hit HMV next month.