Fashion

“The twenty-somethings who grew up with the brand, are now the fashion forward ASOS customer, so the collaboration has the perfect synergy,” said Anne Bradford, Commercial Director of Poetic Brands.

“It has been a real pleasure working on this project with the team at Bremont, and bringing to life our famous rugby balls in a brand new and unique way,” said said Gary Edmunds, Senior Marketing & Partnership Lead at Gilbert Rugby.

“It is a joy to design the Beatrix Potter collection, to tell these beautiful stories through print is a real pleasure,” said Holly Marler, Creative Director of Cath Kidston.

“Our goal was to kick-off his 60th anniversary with a collaboration that captured Spider-Man’s timeless and effortlessly cool DNA; we couldn’t think of a better partner than Kith to deliver on this through their creative lens,” said Paul Gitter, SVP at Marvel Consumer Products.

The range features prints inspired by each member of The Simpsons family – as well as one focused on Duff Beer.

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

The shark itself is represented in a boat shoe that has a teeth-inspired outsole.

Jewel Branding’s Samira Henley reveals the three things they look for in new artists.

Smart Design Studio’s Nic Davies discusses her ‘slowing down to speed up’ approach to projects.