Fashion
adidas Originals debuts Home Alone 2 sneaker
In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’
Star Editions to launch webshops for Penguin Ventures’ portfolio of brands
“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.
The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag
Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio
adidas Originals teams with Dr. Seuss Enterprises for The Grinch Forum Low
The Grinch Forum Low features a long hair suede upper executed in a Grinch-green colorway, a tongue illustrated with the character’s eyes and jewels on the laces depicting his sidekick Max.
Poetic Brands and Sunny Side Up launch Sweet Caroline shirts at Tesco
“We’re thrilled to be partnering with Poetic and Tesco to bring these wonderful t-shirts to fans all over England during the most important event in world football,” said Michael Gottlieb, Founder of Sunny Side Up.
PUMA to launch CoComelon collection in Spring 2023
PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.
From Birmingham to Brazil… Endemol Shine Brasil’s Fernanda Abreu on why Peaky Blinders resonates in the region
Fernanda Abreu – Head of Licensing at Endemol Shine Brasil – discusses launching the first clothing line for Peaky Blinders in Brazil.
PUMA debuts Pokémon footwear and apparel collection
The sneakers focus on fan-favourite characters like Pikachu, Charmander, Squirtle and Gengar.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
Oficina Reserva’s Gabriel Zandomênico on creating Brazil’s first Peaky Blinders clothing collection
Gabriel Zandomênico – CEO and Co-founder of Oficina Reserva – discusses creativity, future collabs and the appeal of Peaky Blinders.