Fashion
Epic Rights to helm global merch push for New Kids on the Block
“New Kids on the Block is one of the most successful pop boy bands of all time with multiple number one hits and legions of fans just as eager to engage with them today as when they first started,” said Lisa Streff, SVP of Global Licensing at Epic Rights.
The Brand Radar: Radley, Royal Ascot and tapping into opportunities around unique events
Start Licensing’s Ian Downes shines a spotlight on the licensing programme around Royal Ascot, which boasts partners including L.K.Bennett, Radley and Charbonnel et Walker.
British Airways teams with Trunki for limited-edition ride-on suitcase
“We were thrilled to be able to partner with British Airways and create a bespoke Trunki for young flyers and British Airways enthusiasts alike,” said Rob Law, Creator and CEO of Trunki.
Surge Brands to develop lifestyle licensing programme for Cigarette Racing Team
“Our new line of branded merchandise for this American Offshore Legend will represent the level of luxury and sophistication that fans of Cigarette know and love,” said Surge Brands’ Ari Freedman.
Queen gets the sock treatment from The London Sock Exchange
Each member of Queen has his own pair, while there are also designs inspired by the music videos for I Want to Break Free and Radio Gaga.
Alma de Ace launches Coca-Cola apparel collection
The collection boasts nods to Coke ads, slogans and logos from the past, including the Eighties ‘Coke Is It!’ tagline.
Geeky Jerseys’ Sean Damien on celebrating fandom through pop culture-inspired hockey jerseys
The Geeky Jerseys team discuss design, passion and their ‘for geeks, by geeks’ mantra.
Talking Brands: McDonald’s footwear, KFC handbags, Taco Bell luggage… Is this a heyday for fast-food brand extensions?
The Opinionated Designer’s Emma Horton, Pink Key Licensing’s Richard Pink and Start Licensing’s Ian Downes share their thoughts on the potential of fast-food brands.
Kith partners with HBO for The Wire apparel collection
The range spans 21 styles and features stills and quotes from the show.
RHS and George at Asda debut second children’s apparel collection
The new range features plant, vegetable and insect prints, with swing tags designed in the shape of flowerpots.