Fashion
Kith debuts Cheerios collection spanning apparel, homewares and accessories
Kith launched a Cheerios Bodega pop-up in Brooklyn to celebrate the launch and raise funds to support those impacted by the humanitarian crisis in Ukraine
Lacoste teams with Minecraft for apparel collection and in-game Croco Island map
The range spans polos, sweatshirts and sportswear featuring a redesigned, pixelated Lacoste crocodile and quotes about ‘the notion of play’.
ISSHO46’s Romario Lai on celebrating HK Tramways with a Pantone Hong Kong range
ISSHO46 director Romario Lai discusses how traditional craftsmanship, sustainability and a focus on authenticity has fuelled the firm’s latest Pantone collaboration.
WildBrain CPLG’s Jasen Wright on design, authenticity and the rise of playful collaborations
Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake, Chip & Potato and Malibu.
Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing
The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.
Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month
The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.
Levi’s debuts The Simpsons apparel collection
The Springfield Elementary-inspired styles include a vintage school uniform-inspired wide-wale yellow corduroy jacket and pants.
Silhouettes and slogans to be design focus of Poetic Brands’ Tour de France apparel
“A sporting event with such heritage offers a wealth of creative assets to design a striking and hugely wearable collection,” said Poetic Brands’ Anne Bradford.
D1 Milano’s Dario Spallone on creating watches for brands like A Clockwork Orange, Gremlins and Chupa Chups
Dario Spallone, CEO and Founder of D1 Milano, discusses his design-led approach to smart brand collaborations.
Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?
We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…