Fashion

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

We ask managing director and co-owner of Wigwam Studios, Ian Smith, what keeps him creative…

Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.

Todd, Head of Design at Finisterre, tells us how the team got to grips with the Museum’s cave of wonders when developing the apparel and accessories ranges.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

“We have loved Camden for a long time, and they’ve been keeping the Percival HQ fridge stocked for as long as we can remember – It’s a natural fit,” read a statement from Percival.

What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.

“Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK,” said Raymond Reynolds, Business Development Director at Greggs.

The range spans three monochromatic shades inspired by popular Chupa Chups flavours.