Culture Kings debuts The Diplomats apparel collection
The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.
Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley
“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.
PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
Nike’s Jordan Brand teams with TfL for Zone 23 apparel collection
The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.
Fruit-tella moves into lip balms, accessories and bath fizzers
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.
The Brand Radar: The Snowman, Winkworth Arboretum and fresh approaches to ‘live licensing’
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
MDR Brand Management secures FIFA clothing deal with Korea’s Cowell Fashion
“We are so proud to be developing such an incredible project for FIFA and to deliver on their new brand objectives,” said Daniel Avener, CEO at MDR Brand Management.
adidas Originals debuts Home Alone 2 sneaker
In a nod to a line from the film, an inscription across the two velcro strap bases reads: ‘As long as we have our turtle dove, we’ll be friends forever.’
Star Editions to launch webshops for Penguin Ventures’ portfolio of brands
“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.
The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag
Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio