Fashion

Paula Rich and Christa Mavroudis discuss creativity, collaboration and Dot Dash’s own print and pattern work influences how they create for brand partners.

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

Maggie Calmels – Founder and Creative Director at Licensed to Charm – discusses her approach to bringing brands like Labyrinth, Pusheen and Frida Kahlo into jewellery.

The range includes a shirt featuring a real Where’s Wally? puzzle.

With recent Brabham brand activity spanning everything from video games to apparel, we caught up with David Brabham to find out more about his approach to bringing the family legacy to life through licensing.

“I will certainly be interested to explore exciting licencing collaborations that work well,” said Dinosuit inventor Ross Padgett.

The college-inspired collection features Hawkins branding – based on the town featured in the show – as well as a mirrored design to reflect The Upside Down.

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.