Fashion
“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products
We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.
“This is a brand on the move”: TSBA Group’s Jo Edwards on the three-pillar licensing strategy behind Transport for London
Jo Edwards, Global Head of Licensing at the TSBA Group, sheds light on the creative strategy behind TfL’s brand extensions – and why it’s a great IP to design for.
Mattel teams with Nike for UNO footwear and apparel
The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
Netflix teams with Emotionally Unavailable for Squid Game streetwear
The Emotionally Unavailable heart logo has been given the honeycomb treatment for a hoodie design.
The London Sock Exchange debuts second James Bond collection
This latest range includes six pairs, four inspired by iconic Bond villains and two featuring iconic 007 moments.
Magic Light Pictures’ Bridie Gibbs on designing the firm’s Halloween-inspired Room on the Broom range
Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.
Neff celebrates 50 years of Monster Cereals with anniversary apparel collection
The collection includes a hoodie, tee and joggers inspired by Count Chocula.
Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys
“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.
Kith debuts Curb Your Enthusiasm apparel and accessories
The range spans hoodies, crewnecks and tees depicting key moments from the show, including some of Larry David’s iconic quotes.
The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities
Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.