Victoria Whellans on WildBrain CPLG’s growing lifestyle portfolio

Victoria Whellans tells us how WildBrain CPLG expands its entertainment, sport and brand licensing.

Chinti & Parker teams with Crayola for collection of sweaters, tracksuits and t-shirts

‘Crayola embodies the true essence of Chinti & Parker’s spirit, sharing our love of colour and always championing creativity, fun, self-expression, and a general sense of playfulness,’ read a statement from Chinti & Parker.

Irregular Choice teams with Sanrio for range of Hello Kitty footwear and bags

The range includes boots with heels resembling Hello Kitty herself.

Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

Francesca Lisle reveals new products and plans for the Tetris brand at Lisle Licensing

What’s in store for Tetris this year? Lisle Licensing’s Francesca Lisle tells all!

Levi’s debuts Grateful Dead denim collection celebrating ‘our ongoing legacy of music, community and creativity’

The range fuses iconic band graphics and tie-dye psychedelics across special denim pieces and accessories, including jeans, tees and bucket hats.

Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO

KITH debuts Mandela Day apparel collection

KITH’s design team worked directly with Nelson Mandela’s daughter Makaziwe Mandela, his granddaughter Tukwini Mandela and the House of Mandela to create the range.

Reebok debuts Jurassic Park collection spanning footwear and apparel

Each item in the collection pays homage to key characters and props from the film.

“We’re not following fashion; we’re following fandom”: TruffleShuffle’s Pat Wood on brands, design and sticking to a niche

TruffleShuffle Owner and MD Pat Wood tells us about the company’s ethos of ‘made for fans, by fans’.

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