Fashion
Warner Bros. Consumer Products’ Sunny Hong on the passion that powers fashion partnerships for Space Jam: A New Legacy
With partners on board spanning Nike, Bait and Tommy Hilfiger, we caught up with Sunny to find out more about bringing Space Jam: A New Legacy to life in fashion.
H&M debuts Keith Haring menswear collection
The range spans hoodies, tees, trainers, shorts and jackets, as well as bags, bucket hats and socks.
Talking Brands: Which brands could licensing help revive?
Smart Design Studio’s Nic Davies, Heayes Design’s Richard Heayes, Pinfinity’s Caleb Paullus and The Toy Association’s Marian Bossard give us their picks for brands that could enjoy a second life through licensing.
The Brand Radar: Hornby, The Beatles and the flourishing world of band brands
Start Licensing’s Ian Downes looks at band brands, deliving into why the likes of The Beatles, David Bowie and Queen are soaring in sectors spanning toys to socks.
From catwalks to construction sites: Caterpillar’s Kenny Beaupre and Lesley Godby on the team’s strategic approach to brand extensions
Caterpillar’s Kenny Beaupre and Lesley Godby shed light on how the B2B brand has made the successful leap into consumer products.
PatPat designer Sandi Graham on Paw Patrol apparel – and dressing kids like kids
With ranges that include Smurfs and Care Bears, designer Sandi Graham explains why PAW Patrol is a great fit for PatPat
WildBrain’s Tanya Mann on supporting Pride Month with Teletubbies’ first ever adult fashion collection
We caught up with Tanya Mann, Global Brand Creative at WildBrain, to learn more about the design of the range – and what made Teletubbies a perfect fit for Pride.
The team at ISAWITFIRST on creativity, working with influencers and bringing The Godfather into fashion
We caught up with team at ISAWITFIRST to find out what made the Seventies crime classic a good fit for the fashion firm’s audience.
Scottish FA’s Steven Romeo on launching product that’s grounded in quality, authenticity – and not afraid to be Scottish
With the Euros now in full swing, we caught up with Steven to find out more about how activity on the field fuels opportunities off it.
THG’s Jared Hawkmoon on designing apparel for new Disney+ show Loki
We caught up with the designer behind the range, THG’s Jared Hawkmoon, to find out more about his approach to bringing Loki into apparel.