The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing

In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.

Bésame Cosmetics debuts Marilyn Monroe Collection

The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.

Nottingham Trent fashion students see their designs become a reality in Vayyu’s Peanuts apparel collection

“The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability,” said Emma Prince, NTU’s course leader for Fashion Design.

Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County

“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.

The Brand Radar: National Trust, Sarsen Stone Group and innovation in heritage licensing

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

Doughnut Time moves into fashion with Bite Gear apparel collection

The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.

Natural History Museum’s Maxine Lister on creativity, sustainability and opportunity

We caught up with the Museum’s Head of Licensing – Maxine Lister – to dive into the design process behind some of the firm’s recent collaborations.

WildBrain CPLG’s Jimmy Sorber on Space Invaders, Floris Van Bommel and why we’re in a golden age of footwear collaborations

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

Grupo Modelo teams with Francobolli to launch world’s first Corona store

The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.

Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

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