WildBrain CPLG’s Jimmy Sorber on Space Invaders, Floris Van Bommel and why we’re in a golden age of footwear collaborations

Jimmy Sorber – Product Development Manager, Northern Europe, WildBrain CPLG – tells us about the creative process behind bringing Space Invaders into footwear.

Grupo Modelo teams with Francobolli to launch world’s first Corona store

The site at Mexico’s Cancun airport houses two Corona stores as well as two kiosks.

Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

Mondo’s Mike Bonanno and Hector Arce on giving brands like Godzilla and Gremlins the tiki mug treatment

We caught up Mike Bonanno and Hector Arce, Creative Directors of Mondo’s Toy and Collectibles division, to find out more about how the company approaches design – and what fuels their creativity.

Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster

We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.

HYPE. designer Anna Ormerod on Sesame Street clothes, creative technique and rolling with clients

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

WildBrain CPLG to bring engine oil brand Motul into workwear, tools and toys

The deal marks Motul’s first expansion into licensed products.

Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.

Jeweller Martin Katz to launch new lifestyle range spanning apparel, homewares and wine

“Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance,” said Prominent Brand + Talent’s Dan Levin and Steve Doctrow.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.