Native Shoes debuts Crayola footwear collection

“We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear,” said Warren Schorr, Vice President of Business Development and Global Licensing, Crayola.

Landmark Studio Group’s David Ozer on the brand potential of cult hit Willy’s Wonderland

We caught up with David Ozer, CEO at Landmark, to learn more about the film’s potential in sectors like apparel, publishing and toys.

Emily Jacobs – Head of Global Licensing at The LEGO Group – on how passion and purpose fuel great partnerships

Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.

The Opinionated Designer: How Starter’s Budweiser collaboration is fuelling the fire of alcohol licensing

In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.

Bésame Cosmetics debuts Marilyn Monroe Collection

The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.

Nottingham Trent fashion students see their designs become a reality in Vayyu’s Peanuts apparel collection

“The Peanuts and Vayyu collaboration has been a fantastic opportunity for our students to work on a real-life design project with a focus on sustainability,” said Emma Prince, NTU’s course leader for Fashion Design.

Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County

“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.

The Brand Radar: National Trust, Sarsen Stone Group and innovation in heritage licensing

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

Doughnut Time moves into fashion with Bite Gear apparel collection

The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.

Natural History Museum’s Maxine Lister on creativity, sustainability and opportunity

We caught up with the Museum’s Head of Licensing – Maxine Lister – to dive into the design process behind some of the firm’s recent collaborations.

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