“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.

Samira Henley on Jewel Branding’s clients, IP and upcoming showcase

Jewel Branding’s VP of Brand Licensing, Samira Henley, on standing out, selling out and staying creative

“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

Sophie Bloomfield on inspiring designers – and launching a business in the pandemic

Licensing stalwart Sophie Bloomfield talks about connecting with brands and having ideas

HYPE. Creative Director Liam Green on bringing LEGO Ninjago into streetwear

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk

Other characters in the Stan Smith range include Toy Story’s Rex, Monsters Inc’s Mike and Peter Pan’s Tinkerbell.

Nike and Taschen explore the design process behind The Ten with ICONS book

The Ten was a sneakers collaboration that saw Off-White founder Virgil Abloh deconstruct and redesign ten iconic Nike shoes.

Irregular Choice’s Dan Sullivan on lightsaber heels, creative collections and designing footwear that’s utterly unique

We caught up with Irregular Choice’s Dan Sullivan to find out more about his approach to design, working with brands and what fuels his creativity.

Revlon appoints MDR Brand Management to lead brand expansion plans

“The Revlon brands’ notable international presence gives way for innovative products, formats and formulations, direct-to-consumer relationships and experiential opportunities,” said MDR CEO Daniel Avener.

Adidas debuts collaborations with brands including The Simpsons, Juventus and Meissen as part of A-ZX Series

The initiative has seen adidas debut 26 new ZX shoes, one for each letter of the alphabet, including one inspired by the Krusty Burger chain from The Simpsons.

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