Fashion

Greg Storey – Senior Creative Director at RSVLTS – discusses some key design decisions behind the company’s latest line of TRANSFORMERS apparel.

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

Austin Gayne – Owner and CEO of SuperX – on bringing iconic characters into activewear.

“With pent up demand and a highly engaged audience, there are number of best-in-class partners in key categories that are being secured,” said Brandship Founder and CEO Lisa Shapiro.

“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.

“At Pair, we are always thinking about how to bring more personality into eyewear,” said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear.

“We’re just getting started in unlocking Wednesday’s full merchandising potential,” said Jamie Kampel, Head of Amazon MGM Studios Consumer Products and Interactive Licensing.

The crossover event will also span categories like apparel, toys and collectibles.

“To have Motown lyrical product available through the Amazon Merch on Demand programme is a first and very exciting for all parties”, said Michael Gottlieb, Founder of Sunny Side Up Consulting.

The Brands Untapped Creative Guide profiles 14 different studios and is also available to pick up at BLE from the Brands Untapped booth – E175.