Fashion

“We are absolutely delighted to strengthen our partnership with MGA Entertainment through the Yummiland franchise,” said Robyn Cowling, Head of Licensing at Aykroyds.

“This truly diversifies and elevates our offering for the brand to a new level that will connect with consumers of all ages,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Creative consultant Sophie Bloomfield and Aardman’s Licensing Approvals Co-ordinator Ben Townsend on why the brand continues to soar in consumer products.

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

“Unlike traditional sportswear, which often emphasises competition and excellence, Smiley Sports focuses on making sports accessible and enjoyable for everyone,” said Vinod Kasturi CEO at Market Studios.

“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.

“We now want to bring this magic to the masses”: Keith Dawkins discusses the unique consumer product opportunities around the Harlem Globetrotters.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

“We look forward to developing new partnerships that add charm and intrigue to the lives and homes of consumers around the world,” said Yvonne Fisher, co-founder and designer at Yvonne Ellen London.

“We couldn’t be more excited to work with Oasis to develop a broad merchandise and retail program to celebrate one of the most iconic bands of all time,” said Jens Drinkwater, Head of Licensing at Global.