Film & TV

Vincent and Jasmine James – co-founders of Fira X Wear – on why the time is right for their cosplay swimwear brand to enter licensing.

“As an integral part of our portfolio, the Fifty Shades of Grey products speak to an important customer group curious to explore BDSM,” said Johannes Graf von Plettenberg, CEO of Lovehoney Group.

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

The first two Bluey albums – Bluey: The Album and Bluey: Dance Mode! –have racked up more than half a billion combined streams.

“We wanted to create a range that allows fans to immerse themselves in the ghostly world of Beetlejuice while indulging in some self-care magic,” said Julia Cash, Mad Beauty’s Creative Director.

“Having two distinct global teams for Consumer Products and Licensing will allow us to drive a global approach for our activities and maximise growth for our key brands,” said Nicki Sheard, CEO of Brands & Licensing at BBC Studios.

The collection spans shirts, tees and hats.

The in-person events will feature a live show encouraging kids and families to dance to Peppa’s latest single, the Piggle Wiggle.

The game is designed by Wolfgang Kramer and Daryl Andrews, and comes as Disney celebrates Donald Duck’s 90th anniversary.

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category,” said Emma Coote, Brands and Licensing Director at Beams International.