Film & TV

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category,” said Emma Coote, Brands and Licensing Director at Beams International.

“The rich style guides offer unlimited possibilities for development,” said Maurizio Distefano, President of Maurizio Distefano Licensing.

“With sophisticated design and easy set-up, Nex Playground transforms living rooms into an active digital play space for families,” said Julian Jacob, COO at Miraculous Corp.

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand and Marketing Director at Posh Paws International Limited.

The interactive app-enhanced collectible boasts movement and comes with over 600 SFX and phrases.

“The gameplay is tactical and smart and full of clever nods towards the characters and story of the show,” said Rob Trounce of Hachette Boardgames UK.

“We are drawn to creators who are pushing the boundaries of innovation to partner with on new, game-changing toy brands,” said Paul Solomon, CEO, Moose Toys.

The range spans tees for both adults and kids.

Laura Adnitt, Publishing & Brand Management Director at Story House Egmont, on what makes a brand right for the magazine treatment – and the vital role they play around children’s literacy.

“Bringing together these iconic franchises with Marvel Studios’ Deadpool & Wolverine has been an exciting collaborative journey,” said Shane Jochum, senior director NAM strategic partnerships at adidas.