Film & TV
Roccamore marks 85 years of The Wizard of Oz with shoe collaboration
Each pair is a numbered limited edition, presented in exclusive shimmering red boxes made especially for the celebration.
Rebecca Atkinson on the origins of Mixmups – and the show’s brand potential
“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.
Brava Fabrics details latest Peanuts launches
New items include a blouse with an all-over Peanuts print and a cashmere sweater featuring Flying Ace Snoopy artwork.
Just Play debuts Morphle toys
“The new toy line launching exclusively at Walmart caps off a whirlwind year for the brand,” said Olivia Chausson, General Manager for Morphle at Moonbug Entertainment.
Crazy Deuce Studios’ William Danz on his excitement – and concerns – about entering the licensing industry
Fresh from working with Born to License on an IP-led collectible card game, Crazy Deuce Studios CEO William Danz discusses the process so far.
Jac Griffin takes us inside Steven Singer Jewelers’ first licensed launch – a Care Bears Gold Dipped Rose
Jac Griffin – Chief of Staff and Marketing Director at Steven Singer Jewelers – discusses navigating a new industry with the help of Born to License.
Fira X Wear’s Vincent and Jasmine James on embracing licensing with Born to License
Vincent and Jasmine James – co-founders of Fira X Wear – on why the time is right for their cosplay swimwear brand to enter licensing.
Lovehoney renews Fifty Shades partnership
“As an integral part of our portfolio, the Fifty Shades of Grey products speak to an important customer group curious to explore BDSM,” said Johannes Graf von Plettenberg, CEO of Lovehoney Group.
The Brand Radar: Barbie, The Design Museum and the power of exhibitions
Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.
BBC Studios to launch latest Bluey album – Rug Island – in October
The first two Bluey albums – Bluey: The Album and Bluey: Dance Mode! –have racked up more than half a billion combined streams.