Warner Bros. Discovery details Butterbeer Season activity

Hershey’s will debut Harry Potter Butterbeer Kisses while Goldfish is launching Goldfish Butterbeer Flavored Grahams in the US.

Jada Toys’ Stitch RC Surfer to land later this month

The Stitch-themed surfboard on wheels can be used to perform stunts and surf manoeuvres.

Bisto launches Wallace & Gromit on-pack promotion

“Partnering with Wallace & Gromit, a much-loved British institution that continues to capture the hearts of families across the nation, is the perfect tie up for us,” said Kate Drew, Marketing Controller of Bisto and Paxo at Premier Foods.

Warner Bros Discovery’s Johanne Broadfield on storytelling, Superman and shared visions

“We have amazing creative visionaries driving the content – and we have a great responsibility to look after that.” We talk brand extension with Warner Bros. Discovery’s Johanne Broadfield.

Orchard Toys teams with BBC Studios for Bluey games

“This collection is a must-have for Bluey fans and retailers,” said Simon Prest, Sales Director at Orchard Toys.

H&M HOME teams with Disney and Sanderson on Bambi collection

“The archival backdrop of the Sanderson florals with Disney’s Bambi is a story we are delighted to be part of,” said Therese Kahnlund, Collection Designer at H&M HOME.

Endemol Shine North America teams with Hyatt Hotels for MasterChef Junior activations

“The introduction of MasterChef Junior programming at participating Dreams Resorts & Spas branded properties underscores our dedication to crafting unforgettable memories for guests,” said Ana Tomicevic, Vice President, Global Brands, Inclusive Collection at Hyatt.

Rocket Licensing to helm UK licensing programme for Bing

“Rocket Licensing’s impressive expertise in managing successful pre-school brands makes them the perfect partner to drive Bing’s continued growth and success,” said Laura Clarke, Executive Director, Global Licensing at Acamar.

Poetic Brands to design and distribute Le Mans X Steve McQueen apparel

“The classic film Le Mans brought together an iconic race and an iconic film star with some of the most memorable motor racing images ever committed to film,” said Elliott Matthews, Managing Director of Poetic Brands.

Forbidden Planet teams with Aardman for Wallace & Gromit collection

“I guarantee that if you love Wallace & Gromit as much as we do, you won’t be disappointed,” said Anthony Garnon, Head of Pop Culture at Forbidden Planet.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.