The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Chester Zoo readies Bing experiences

“Bing – with his enthusiastic approach to the natural world – is a great way to highlight some of the incredible species we share our planet with,” said Dominic Strange, Commercial Director at Chester Zoo.

Designer Christian Cowan on bringing Teletubbies into high fashion

Fashion designer Christian Cowan discusses design, creativity and the nostalgic pull of Teletubbies.

Jason Exum reveals why now’s the right time for Dyce Games’s HISTORY Channel trivia game

History in the making – of a board game! Jason Exum on the HISTORY Channel trivia game

Raiders of the Lost Ark’s iconic opening scene gets the LEGO treatment

Three new sets recreate iconic scenes from Raiders of the Lost Ark and Indiana Jones and the Last Crusade.

Miraculous enters pet toys with ZippyPaws

“Our move into pet licensing is a natural extension for the brand,” said Jeremy Zag, Founder and CEO at ZAG.

Banijay UK to mark 15 years of Simon’s Cat with anniversary products and special content

“It is wonderful to mark this milestone with special products that the fans will love,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

Fashion designer Christian Cowan debuts Teletubbies collection

“I grew up watching the Teletubbies, so being able to combine that nostalgia with my passion for fashion is a dream come true,” said Christian Cowan.

Warner Bros details Ted Lasso launches with UNO, Monopoly and Build-a-Bear

The slate also includes McFarlane Toys with a limited edition Ted Lasso figure and Funko with a Ted Lasso Funko POP Puzzle.

Factory Entertainment to expand its Star Trek range following multi-year deal with Paramount

“I’m thrilled and honoured to be entrusted by Paramount to continue to bring some of the most iconic items in Star Trek history to the many fans of the franchise in all its incarnations,” said Jordan Schwartz, President and CEO of Factory

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